1.
Unit: The influence of the media on American political life.
Grade Level and Class: 12th Grade- Principles of U.S. Government class
Unit Length: 10 days (2 school weeks)
a. The big ideas students should develop an enduring understanding of in this unit include: The meaning and importance of a free and responsible press in a democracy, How the media filters information for public consumption and limits your access to critical information necessary for making judgments as citizens in a democracy, Public officials and candidates manipulate the media but with the right skills you can decode these messages, and that American society and culture is influenced by the media and influences the media itself.
b. Students must know how to break down media stories, sift through the information and decipher what is important, what is being told, and maybe most importantly, what is not being told. Students must also know how they can, as citizen activists, influence how the media acts, through boycotts, exerting influence on advertisers with mainstream media, etc… Lastly, students need to know where they can look to get the most accurate and objective news information, and how to evaluate a media source. These core ideas will be learned by the students developing an understanding for the role of the media as a government watchdog in a democracy and their role as investigators. If students understand the role the media should play in a democracy, they can better interpret what is going wrong. Skills that will help include linguistic ability and strong vocabulary, ability to understand an interpret symbols (often used in advertising), ability to decode implications, inferences, and intentions.
c. We want students to discover how important it is that the media is responsible in how they choose what to cover and how to cover it. Should the media strive for balance OR objectivity? What is the difference between the two? How does the media use emotional appeals in order to achieve their objective? How do candidates do the same? How about drug companies (through advertising)? We want students to be familiar with arguments both for and against objective media. Students should also be aware of the principles and importance behind having a free press. Students should be able to identify arguments for and against whether media have an impact on people’s actions (like video games).
B. Do media outlets have a higher responsibility to the American people or their shareholders?
C. Does violence in the media lead to real life violence? Do people mimic what they see in popular culture?
D. How can the media be used to manipulate information and spin the truth?
E. What are some of the key differences between traditional media (TV, print, radio) and electronic media (the internet)?
F. Is the media bias? If so, towards whom?
5. Assessment
The last means of assessment will be students taking a journal over the course of the second week of the class to track how many hours per day they use the following media: television, radio, print media (newspapers, magazines, journals), and the internet. The internet category will be broken down so they can track how often they use the following sites: YouTube, Facebook, any major news website (CNN, MSNBC, FOX, etc…).
b. The knowledge and skills will be most engaging if the students interact with the different media themselves, monitor how they already use them, and draw on their prior experience.
c. Students will be able to practice what they learn as part of the assessment to this unit but then, hopefully, in their day to day lives as well. This isn’t an issue that will ever go away, especially for young people. They make these choices, consciously or unconsciously every day, we can hope the result of the lesson will be that they are more conscious of these decisions and evaluations.
d. Surely in their Language Arts and English courses students will have and continue to learn how to evaluate language and symbolism, which is a key part of this unit.
e. Students will be engaged in a group project to use their new knowledge to make their own political commercial. Also, students will have opportunities, throughout this two week unit to discuss, in pairs, media that they have used in recent days and what they remember or took away from it. Perceptions on the whole will be important for students to learn that in fact their habits may be common or uncommon, but it will show them how media influences all of our lives.
7. For this curricular unit it would be difficult to pre-test students knowledge of the issue, but certainly we could pre-test their skills of analysis, synthesis, decoding symbolism, and other important skills. As we go through the instructor needs to be very aware, and keep track of how individual students begin to develop media literacy. Do they begin to ask more questions, think deeper, analyze more thoughtfully?
9. Materials Needed:
· Computer and projector to play online clips in class
· Common Sense Media’s “Media Literacy” guide
· The Living Room Candidate website- with campaign commercials for every election back to 1952. http://livingroomcandidate.movingimage.us/
· Media Matters for
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· “What Liberal Media?” Book by Eric Alterman
· School Library/ Internet Access for students
· “News: The Politics of Illusion” Book by W. Lance Bennett
· Students will need access to internet, notebook paper, markers, pens.